In a collaboration between Adidas and End., Cafè SL72 was launched during Milan Fashion Week to celebrate the return of the SL72 sneaker. The cafè takeover took inspiration from stylised 70's interiors and culture, featuring uplifted set dressing and photo opportunities throughout.
The night prior a launch event was held in the Cafè with a bespoke DJ booth housing DJ's Salute, Vittoria Lucchi & HoneyLuv.
CREATIVE DIRECTION & SET DESIGN Lily Carver @ CARVELI
CREATIVE DIRECTION & GRAPHIC DESIGN Carole-Anne Dos Santos
AGENCY Broadwick Studio
EXECUTIVE PRODUCER Sam Ostrouchow
SENIOR PRODUCER Rebecca Petrescu
ASSISTANT PRODUCER Jess Moody
PHOTOGRAPHY Matt Whiteley
CREATIVE RESPONSIBILITIES
Concept Development | Design Aesthetic | 3D Design | Render Visuals | Tech Drawings | On-site