For Diageo Rare and Exceptional, guests were invited to experience Haem through an immersive exhibition at the Saatchi Gallery. 

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First, guests encountered the Heather Wall, followed by experiencing four of Diageo's premium distilleries through architectural models. Finally, visitors journeyed through highland hills until reaching the mirror bothy where a dining experience awaited. 

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The highland hills were designed to experience different lighting states, creating the illusion of an entire day passing from dawn to dusk. 

 

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CREATIVE DIRECTION & DESIGN  Lily Carver @ CARVELI

AGENCY   Proud Robinson + Partners